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Journey of the Danned

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The ‘West of England Combined Authority’ (WECA) is asking its residents to participate in a competition to originate a transport logo to be used across buses, trains, e-scooters and other public transport – giving their design to WECA for free, and waiving all moral rights. The winning entry “will be finalised by professional designers”, who presumably won’t be working for free. 

West of England Combined Authority area

The rules are simple. The logo should feature the words “West of England Sustainable Transport”, it should work in colour or black and white, and you must live or work in the West of England Metro Mayor region to take part.

The competition runs from Wednesday 5 January to Friday 12 February. The aim is for the logo to start appearing on the West of England region’s public transport in 2022.

Metro Mayor Dan Norris said: “It’s a new year, and we’re looking for a new logo for West of England Sustainable Transport. I’m determined to transform our region’s transport system making it easier for people to get from A to B and to help us reach our stretching net zero targets.

As we begin this journey I want people right across the West of England to be at the heart of our ambitious plans. There is so much talent across our amazing region and so much innovation, history and culture to be inspired by. I’m excited to see what I know will be some brilliant local designs.”

‘New transport logo for the West of England – local residents asked to create stand-out design’ | WECA | 5 January 2022
'New transport logo for the West of England – local residents asked to create stand-out design' | WECA | Jan 2022
West of England Combined Authority | 'Inspire our region's new transport logo!' | Jan 2022

On their website WECA have a section called ‘Hints and tips for designing your new logo’. This perhaps might have been better titled as ‘Hints and tips for designing our new logo’, because any designs submitted become the intellectual property of WECA.

One might also wonder why the authority is even called ‘West of England Combined Authority’, when it actually only covers Greater Bristol. To start with, why don’t they ditch the stupid name, and then maybe think about running a less daft competition?

Written by beleben

January 14, 2022 at 4:37 pm

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