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This month, people have been invited ‘at random’ by letter to take part in the ‘largest Covid-19 testing research study in England’ which is being conducted by Imperial College and, er, Ipsos Mori.

Ipsos Mori Covid 19 survey letter, 7 October 2020

The public’s take-up of this invitation seems to have been affected by perceptions of incompetence in the handling of Covid-19. New letters have been sent out to nudge people into taking part, with different wording.

Covid-19 study letter sent out by Ipsos Mori, dated 15 October 2020

One of most notable changes in the reworded letter is the absence of Lord Bethell, ‘Parliamentary Under Secretary of State, Department of Health and Social Care’.

A.k.a. James Bethell, whose company Westbourne Communications did PR for fracking company Cuadrilla, and the astroturf ‘Campaign for High Speed Rail’ for magazine editor Nigel Harris and Professor David Begg.

Telegraph online, HS2 under fire over Ipsos Mori polling contract

Written by beleben

October 16, 2020 at 4:43 pm

Posted in Politics

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