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Evolution to greater prominence

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‘The Network West Midlands brand is widely recognised, but will evolve to greater prominence across all public transport modes, complementing the strong individual brands that will continue to exist.’ So claimed Transport for West Midlands.

West Midlands bus alliance, Network West Midlands identity

How will it evolve to greater prominence, if a new ‘West Midlands Transport’ brand is being introduced?

West Midlands Rail purple train

Written by beleben

July 25, 2018 at 11:48 am

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