HS2 propaganda service
According to its website, Birmingham City Council needs “to make substantial cuts to services for the next financial year with pressures on finances expected to continue until at least until 2018”.
[Birmingham City Council, viewed Dec 2014]
[…] This means planning for a future with a lot less money to spend on services for Birmingham’s citizens. Some services will need to change substantially, and some may need to be cut altogether.
Although there may be a lot less money to spend on services for Birmingham’s citizens, the cash shortage evidently does not affect some other “services”. This month, the publicly-funded and council-linked Marketing Birmingham organisation announced it is looking to appoint a HS2 “Communications Projects Manager”.
[Marketing Birmingham job ad]
Title: Communications Projects Manager
12 month contract – with the potential for this to be extended
Reporting to: PR Manager, Marketing Birmingham
Salary circa £30,000
Work closely with other parts of Marketing Birmingham and key external partners to create and implement effective and coordinated communications campaigns
To devise, manage and monitor day-to-day PR activity
Highlight the benefits of HS2 locally and nationally, by involving local stakeholders in the promotion of the route and its economic benefits
To devise, manage and implement proactive and reactive media relations with Marketing Birmingham’s PR team – across regional, national and trade press
Support communications activity promoting local economic and transport projects
Develop direct and personal relationships with members of the media
Co-ordinate responses from members of Go-HS2 to form a cohesive voice for the press, and ensure it is a trusted organisation to comment on major relevant issues
Engage in Marketing Birmingham projects that support its work around the promotion and delivery of HS2
Stakeholder and member engagement
Work with regional and national stakeholders to ensure all proactive and reactive media opportunities are handled quickly and effectively
Develop direct and personal relationships with key stakeholders
Provide corporate communications, issues and crisis management when needed
Support stakeholders with social media messaging
Collate and report on the Go-HS2’s PR activity on a quarterly basis
Monitor coverage, budgeting and planning
In April 2011, Marketing Birmingham advertised for a “temporary” Go-HS2 ‘Media Officer’, but that job was made quasi-permanent. Whether the December 2014 ‘Communications Projects Manager’ is an additional post, is unclear. At the time of writing, the most recent post on Go HS2’s website is called “Petitions seek maximum benefits from HS2”, which was posted on May 19, 2014.