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Geeks win prizes (for cycling)

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Given all the fuss about Birmingham “council cuts” and “cycling expenditure only benefits young white men”, has the authority really hired a PR firm to promote a bizarre geek-oriented “Cycle Challenge”?

[Birmingham city council Newsroom, “5,000 journeys set to be taken in cycle challenge”, By KrisK – September 16, 2014]

City cyclists have taken over Birmingham’s roads as part of the Birmingham Cycle Revolution September Cycle Challenge, which is on track to log over 5,000 cycled journeys in September.

Birmingham commuters abandoned their cars in a bid to clock up the most BikeMiles and top the September Cycle Challenge leader board. Since September 1, cyclists have logged over 3,500 journeys with more journeys being cycled daily in the run up to World Car Free Day on September 22.

Businesses can still register for the challenge which is running throughout September and take the opportunity to top the September Cycle Challenge leader board and be Birmingham’s leading cycling business.

Birmingham organisations including Brindleyplace, Birmingham’s Children Hospital, Millennium Point and Aston University, have embraced the cycling project and inspired their employees to sign up to the challenge to go head to head to win rewards, vouchers and discounts.

Speaking about the September Cycle Challenge, Sara Wilkes, Energy, Environment & Sustainability Assistant at Aston University said, “Birmingham Cycle Revolution is a great initiative for the city and we’re excited to be taking part in the September Cycle Challenge.

“We’ve had 25 Aston University employees sign up to the challenge and we’re pedalling like mad to get ahead in the leader board! We’re seeing more people cycling to work and around the University and the September Cycle Challenge is definitely encouraging people to dust off their bikes.”

Businesses involved in the challenge signed up to Birmingham Cycle Revolution’s recently launched Birmingham Cycle Rewards website,, and PleaseCycle app and encourage employees to log BikeMiles and earn rewards as they cycle.

During the challenge, users log their journeys through the PleaseCycle app which uses a GPS tracking system to accurately record the route the cyclist has taken. The data is then automatically uploaded to the Birmingham Cycle Rewards website where BikeMiles are saved and can be converted into rewards.

The free PleaseCycle app provides users with practical fitness tips and allows them to see how many calories they have burnt and how much money they have saved by cycling. Users can also run challenges between colleagues and friends and use the website’s leader boards to track who is cycling the most.
The Birmingham Cycle Revolution project aims to encourage cycling through a raft of improvements and initiatives. A target has been set to increase cycling to account for 5 per cent of all journeys in the city within the next 10 years and for cycling to represent 10 per cent of all travel by 2033.

For more information or to register your interest in the September Cycle Challenge, email

For more information about Birmingham Cycle Revolution, visit
Press enquiries:

Beth Meads – Willoughby Public Relations

0121 456 3004 –

Julia Willoughby – Willoughby Public Relations

0121 456 3004 –

Kris Kowalewski – Press & PR Manager – Birmingham City Council

0121 303 3621 –

Written by beleben

September 19, 2014 at 3:08 pm

Posted in Birmingham, Centro, Cycling

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